My name is Micah McDonough. I am a Senior Digital Marketing expert with over 12 years of experience. I was recently named one of Colorado’s Most Influential Young Professionals.
I’m currently available for consulting engagements.
I hold a Bachelor of Science in both Behavioral Psychology and Gerontology with a minor in Marketing. This is also supplemented by graduate and specialized coursework in key areas including Digital Media Marketing, Web Development and Design, UX Design, Account-Based Marketing (ABM), and comprehensive growth strategies.
In addition, I have obtained certificates in Content Strategy and a diverse range of technical certifications from various esteemed platforms and institutions.
UPDATE: I have recently received my Chief Marketing Officer Certification from the Institute of Management, Technology, and Finance.
Based in Denver, Colorado
Current Role
As Director of Digital Strategy at Publicis Groupe | Digitas Health since 2021, I've spearheaded the development of digital engagement and personalization strategies, focusing on crafting user journeys and integrating media strategies. My responsibilities include conducting research for customer insights, establishing strategic decision frameworks, and formulating development roadmaps. I've led the creation of integrated media plans, maintaining strong stakeholder relationships, and ensuring communication strategy alignment. Additionally, I've guided junior Digital Strategists and Media Planners, combining innovative thinking with a deep understanding of business objectives, market dynamics, and data analytics.
Every Industry
Momentive.AI Rebranding (2021): I was key in the significant rebranding of a renowned monkey-themed software company to Momentive.AI, marking a new phase in software solutions that blend cutting-edge technology with a focus on the user experience.
COVID-19 Relief Campaigns (2020): Amidst the challenges of 2020, I led three award-winning marketing campaigns centered on COVID-19 relief, notable for their innovative approach to virtual engagement and connecting brands with consumers.
Over a Decade of Campaign Mastery: In the last 12 years, I've developed and executed numerous digital media and marketing campaigns across various industries, from dynamic startups to Fortune 500 companies. My expertise spans B2C, B2B, Patient/HCP, and DTC models, tailoring strategies to the specific needs of each sector.
Award Winning
ColoradoBiz Magazine's Top 50 Most Influential Young Professionals (Ranked #26, Spring 2021): I am honored to have been recognized as one of Colorado's Top 50 Most Influential Young Professionals, securing the 26th spot in ColoradoBiz Magazine's prestigious list. Featured in their Spring 2021 edition, this accolade celebrated young professionals who demonstrated remarkable resilience and adaptability in a year fraught with uncertainty and change.
Awards Celebrating Brand Impact, Creativity, and Integrated Campaigns: My career is further distinguished by receiving numerous awards that underscore my ability to create impactful brand strategies, harness creativity in marketing, and develop integrated campaigns. These awards are a testament to my dedication to excellence in the dynamic field of digital media and marketing.
Always in creativity.
SOME FUN PROJECTS!
Funny You Should Mask
Amid the global COVID-19 crisis, I collaborated with WebMD and Medscape to partner with renowned comedians such as Rob Corddry, Dr. Ken Jeong, Eric Andre, Sasheer Zamata, Nicole Byer, and Kumail Nanjiani. Together, we launched a campaign to honor healthcare professionals for their heroic contributions, with a focus on fundraising for Project C.U.R.E. to support their vital work.
Stay at Home Ball
In collaboration with iHeartRadio and the celebrated iHeartRadio personality Elvis Duran, we organized the star-studded event "Elvis Duran’s Stay At Home Ball." This spectacular showcase featured over 50 acts, including performances and appearances by notable artists such as Kesha, Charlie Puth, Lewis Capaldi, Alec Benjamin, Thomas Rhett, Jojo, Alessia Cara, Austin Mahone, Shinedown, and Train. The event also saw the participation of luminaries like Bebe Rexha, Pete Wentz, AJR, and Hailee Steinfeld, making it a remarkable gathering of musical talent.
Mtn. Dew’s Snowdance
I spearheaded the marketing and public relations campaigns for Mountain Dew's Snowdance, contributing to the design aspects of the website and ticketing service. This event, celebrating the early winter snow season, was headlined by the renowned music group Rüfüs Du Sol, with a supporting performance by A-Trak. The event also featured appearances by MTN DEW's winter athletes Red Gerard, Danny Davis, and Julia Marino, adding a dynamic mix of music and sports to the festivities.
“Success in your career isn't just about reaching the top; it's about understanding the journey. It's about crafting strategies that resonate, engaging with your audience on a deeper level, and leveraging every piece of data to carve a path forward. True achievement comes from recognizing that every challenge is an opportunity to innovate, every setback a chance to redefine your approach, and every victory a moment to set new standards. In the fast-paced world of digital media and marketing, adaptability, creativity, and strategic thinking are not just skills, they are the cornerstones of lasting impact and growth.”
- Micah McDonough
Below are a few examples of some of my previous clients/brands:
